Privacy Policy

Effective as of August, 2010

Personal Information

Generally, you can access and browse our Web sites without disclosing any personally identifiable information.

If you request information, products or services from our sites, or ask us to resolve complaints or concerns, we may ask you to provide information such as your name, contact information and other identifying information necessary to fulfill a particular request.

We may also collect information a visitor voluntarily provides through responses to questionnaires, surveys, search functions and health assessment tools.

Pfizer sites use cookies and other technologies to identify users as they move through our Web sites. Your Web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent.

How to Contact Us

With questions about this privacy statement or about Pfizer's handling of your information please contact our Privacy Officer.


Pfizer Limited,
Walton Oaks
Dorking Road, Walton-on-the-Hill
Tadworth, Surrey
KT20 7NS



We use personal information you provide to fulfill your request for information, products or services as per your consent. We may seek your general consent to provide additional information, products or services. We give you notice of how your information will be used at the point of collection.

We may personalize our Web sites to provide you with a customized interactive experience, and we may target our marketing and health care messaging on those sites based on information we have about you.

We do not sell, rent or share your personal information with outside third parties. In order to provide services, we may provide information to other companies who work on our behalf. When we do so, we use our best efforts to assure that they agree in writing to abide by Pfizer privacy policies.


Your Rights and Choices

You can unsubscribe from communications you no longer wish to receive. We provide unsubscribe (opt-out) instructions in our communications.

You can also contact us at Privacy Officer or the postal address above if you want to update your personal information or change your marketing preferences.

Important Information

We do not knowingly collect personally identifiable information from any person under the age of 12 without parental consent (or such higher age limit that is specified by Pfizer for a particular purpose or programme).
We have put in place appropriate physical, electronic, and managerial procedures to safeguard and prevent unauthorized access, maintain data security, and correctly use the information we collect online.

The privacy of your personal information is important to Pfizer. To better protect your privacy, we provide you with our Privacy Policy so that you will understand our commitment to you and to your privacy. This Privacy Policy describes what information we may collect about you; how we use your information; how we protect it; and what choices you have on how that information is used. At Pfizer, we understand that health is a very personal, private subject, and we want you to feel as comfortable as possible visiting our various Web sites and using their respective services.

This policy discloses the privacy practices for the Pfizer site that you linked from. If you have questions or concerns regarding this policy, you should contact the Privacy Officer.

As our privacy policy changes in significant ways, we will make every effort to notify you of the changes. Minor changes to the policy may occur that will not affect our use of individually identifiable or personal health information. When the privacy policy changes in a way that significantly affects the way we handle personal information, we will not use the information we have previously gathered without providing notice or obtaining your consent when appropriate. We will post privacy policy changes on our Web sites in a timely manner. The following articles make up our Privacy Policy. We hope that reading them gives you a clear idea of how we manage information regarding you.


For immediate access to a particular topic, click on the title of that topic:

Personal information we collect
Use of your information
How Pfizer handles privacy internally
Your privacy choices
Updating your personal information and contacting Pfizer
Children's privacy

When we refer to ourselves as "we" or "Pfizer," we mean our entire company, including any company that we control (for example, a subsidiary that we own). We may share information among companies that we own or control, and we may share information with our co-promotion partners, and companies working with Pfizer but all information we share will always be protected under the terms of this Privacy Policy.

This Privacy Policy only applies to our Web sites. You should read the Privacy Policy at each Web site that you visit after you leave one of our sites. Pfizer is not responsible for how other Web sites treat your privacy once you leave a Pfizer site.

To review definitions of keywords, click here: Glossary


Personal information we collect

Information we collect from visitors

Visitors to each of our Web sites can access the Web site's home page, and browse some areas of the site, without disclosing any personally identifiable information. We do track information provided to us by your browser, including the Web site you came from (known as the referring URL), the type of browser you use, the time and date of access, and other information that does not personally identify you. On some of our sites, you must register to access portions of the site.

In addition, we gather information about you that is automatically collected by our Web server, such as your IP address and domain name. Pfizer may use Web server and browser information to individually customize its offerings and presentations if you submit your personal information.


Information we collect when you register

Visitors registering for services on our Web sites are asked to provide identifying information, such as name, gender, and contact information. On the registration screen, we clearly label which information is required for registration, and which information is optional and may be given at your discretion. Pfizer Web sites obtain visitors' consent before collecting personally identifiable information.


Information from outside sources

We may also collect information about physicians or other health care professionals who register on our Web sites from other sources in order to verify their licensure status and identity. In some cases, we ask customers for information after they register, such as credit card information. Where necessary (for example, to process an order for a purchase), our Web sites may contact financial or credit organizations to confirm customer credit card information.

From time to time we may augment our existing user databases with legally obtained information from third parties. Some of this information may be personally identifiable, such as national change of address information. We do this to better target our information offerings and promotional campaigns and to provide pertinent offers in which we think you would be interested.

Other information

We also collect information that you voluntarily provide to us through responses to surveys, search functions, questionnaires, feedback, Tell Your Story forms and the like.

On some of our Web sites, we offer health assessment tools that ask you to provide self-assessment information.
We may also ask you to provide additional information such as your e-mail address if you want to obtain additional services or information or to resolve complaints or concerns.


Use of cookies and other tracking systems

Cookies, log files, and pixel-tags (Web beacons) are technologies used by the Pfizer Web sites to identify a user as the user moves through our Web sites. Your browser allows us to place some information (session based IDs and/or persistent cookies) on your computer's hard drive that identifies the computer you are using. We may use cookies to personalize our Web sites and to track your usage across other Pfizer Web sites.

Your Web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to you. If your browser is set to reject cookies, Web sites that are cookie-enabled will not recognize you when you return to the Web site, and some Web site functionality may be lost. The Help section of your browser will tell you how to prevent your browser from accepting cookies.

On occasion, we contract with third parties to place cookies on your computer's hard drive. These third parties have entered into an agreement with us that requires them to observe our Privacy Policy.
Although cookies do not normally contain personally identifiable information, if you have provided us information about you, we may associate your registration information with cookies or other tracking utilities our Web site places on your computer's hard drive. Associating a cookie with your registration data allows us to offer increased personalization and functionality. Without cookies, this functionality would not be possible.

Some of our business partners may use cookies on our sites (for example, links to business partners). We do not want our business partners to use cookies to track our customers' activities once they leave our sites. However, we may not have total control over how our business partners may use cookies on our Web sites. If you become aware that a Pfizer business partner is placing an unwanted cookie on your hard drive, please contact our Privacy Officer to assist us in resolving the problem.

In addition, we may use other tracking systems like pixel-tags. Pixel tags, sometimes called Web beacons, are similar in function to a cookie. But because of their insignificant size, it is not visible; though, they are used to pass certain information to our servers to personalize our Web sites and to track your usage across other Pfizer Web sites. In addition, we may also use pixel tags in our HTML based e-mails.


How we use the information

Aggregate data

We gather aggregate data about visitors to our Web sites for product and service development and improvement activities. We also use it for market analysis. We may provide information from our Web sites in aggregate form, with identifying information removed, to third parties. When aggregate health information is provided, we pool it from many individual records and strip it of any data that could be used to identify an individual before it is used. Any third party that receives aggregated health care data must agree not to attempt to re-identify the people it belongs to.

Marketing – Health Care Messages

We may target our marketing and health care messaging depending on information we have about you. For example, a user we know is a woman may receive information on products targeted at women that a male user will not see, or a user who we know is a health care professional who treats arthritis may receive information for new arthritis therapies. We may send information to you that we may believe will benefit you, including information about any Pfizer product. (See your privacy choices section)

We may also personalize our Web site based on your interests. For example, you may see different articles in different places on our Web site based on information you have shared with us, or information we have gained by reviewing your previous visits, or information we may have gained from your interactions with a third party that shares information with us.
When we share information with third parties working on behalf of Pfizer, we use our best efforts to assure that they agree in writing to abide by Pfizer privacy policies.

If we discover that a third party working on behalf of Pfizer inappropriately disclosed personal information about any of our visitors, we will take immediate action to prevent further occurrences.
Other than as described above, Pfizer will not release personally identifiable information to a third party without your consent.



If you choose to use our referral function to tell a friend about our site, our site will ask you for your friend's name and e-mail address as well as your information. The form automatically sends your friend a one-time e-mail inviting him or her to visit the site. We do not access or store this information, except to send this invitation. Some of our Web sites may label the "Tell a friend" referral function differently, such as "Recommend a Colleague", but this policy shall apply in exactly the same way.


Protection of information

How Pfizer handles privacy internally

Our commitment to security

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.


General policies

We have implemented technology and security policies, rules, and other measures to protect the personal data that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction, and accidental loss. We also protect your information by requiring that all our employees and others who have access to or are associated with the processing of your data respect your confidentiality.
Pfizer uses security methods to determine the identity of each registered user, so that appropriate rights and restrictions can be enforced for that user. Reliable verification of user identity is called authentication. Pfizer uses both passwords and usernames to authenticate users. Users are responsible for maintaining their own passwords.


Storage of health information

Personally identifiable health information you share with us is stored on our database servers at Pfizer data centers (in whatever country they may be located) or hosted by third parties who have entered into agreements with us that require them to observe our Privacy Policy. We have a firewall and other technology to prevent individuals from accessing information without authorization. Data centers are designed to be physically secure and protected from unauthorized access by unauthorized persons.
Information in our data centers is backed up routinely, in order to aid in the recovery of information in the event of accidental damage of information or due to a natural disaster. The backup media is stored in a physically secure storage facility.

Third parties

In addition to aggregate information (discussed previously), we may share some kinds of information with third parties as described below.

Companies and people who work for us: Because we are a large company, we contract with other companies and individuals to help us provide services. For example, we may host some of our Web sites on another company's computers, hire technical consultants to maintain our Web-based health sites, or work with companies to remove repetitive information from customer lists, analyze data, provide marketing assistance, and provide customer service. In addition, if you are a health care professional, we may validate your licensure status and other information against available databases that list licensed health care professionals. In order to perform their jobs, these other companies may have limited access to some of the personal information we maintain about our users. Other companies may collect information on our behalf through their sites. This occasionally incorporates the use of frames on the site that will not show the URL you are visiting in the browser address window. We require such companies to comply with the terms of our privacy policies, to limit their access to any personal information to the minimum necessary to perform their obligations, and not to use the information they may access for purposes other than fulfilling their responsibilities to us. We use our best efforts to limit other companies’ use of personally identifiable or health care information.

Promotional and informational offers: Sometimes we send offers to selected groups of customers. To accomplish this we may use third parties working on behalf of Pfizer . We provide a variety of mechanisms for you to tell us you do not want to receive such promotional - informational offers. For example, we may provide an opt-in box for customers to receive information that is sent by a third-party fulfillment house, and we make clear that, by opting in, you are submitting your data to a third-party. You can elect not to receive promotional or informational material from us by following the instructions to opt-out as mentioned or included in each of our programmes we send to you.

Business transfers: If we transfer a business unit (such as a subsidiary) or an asset (such as a Web site) to another company, we will require it to honor the terms of this Privacy Policy.

Legal requirements: We may release account and other personal information when we believe release is required to comply with law. We may release personal health information if, in our judgment after review by legal advisors, the release is compelled by law or regulation, or if the release may be necessary to prevent the death or serious injury of an individual.


Your privacy choices

When you complete registration of your member profile, you will be given the option of receiving recurring informational/promotional e-mail from Pfizer and third parties working with Pfizer. You may opt-out from receiving this e-mail when you provide the information or follow the instructions as mentioned in the e-mail or included in each programme we send to you.

Customer Service will unsubscribe you from that newsletter or other programmes within ten business days.



You will be given the opportunity to choose whether your personal information is (a) to be disclosed to a third party working with Pfizer or (b) to be used for a purpose that is different from the purpose originally intended or authorized. In addition, for sensitive information that includes personal information specifying medical or health conditions, you will be given an affirmative or explicit opt-in choice.

Onward transfer (transfers to third parties) and cross border transfers
We will provide you with notice and choice before either personal information or sensitive information is transferred by us to a third party.

Further, the collection, use, and disclosure of personally identifiable information discussed in this policy may involve a transfer of the information to jurisdictions located outside your country of residence (or in the case of EEA residents, a transfer outside of the EEA) that may not have equivalent laws and rules regarding privacy and data protection. In these cases, we will ask for your consent to such transfers and disclosures in accordance with this policy.


Updating your personal information and contacting Pfizer

You can always contact us in order to (i) remove the personal information that you have provided to us from our systems, (ii) update the personal information that you have provided to us, and (iii) change your preferences with respect to marketing contacts by using the "Contact Us" form provided on this web site, e-mailing us at Contact or if available also logging into your account to update your information.


Children's privacy

We are committed to protecting the privacy of children. We do not collect personally identifiable information from any person we actually know is under the age of 12 without parental consent (or such higher age limit that is specified by Pfizer for a particular purpose or programme).

Pfizer Limited Privacy Policy updated August, 2010.

Pfizer Limited,
Walton Oaks
Dorking Road, Walton-on-the-Hill
Tadworth, Surrey
KT20 7NS




Aggregate Information
The statistical information that may be collected by a Web site, or other source, but is not personally identifiable. Examples of Aggregate Information include, but are not limited, to demographics, domain names, and Web site traffic.

Process that establishes positive ID of a user, device, or other entity in a computer system. Reliable verification plays an important role in ensuring privacy.

A navigational program run on a client's computer for viewing World Wide Web pages. Examples include Netscape and Microsoft's Internet Explorer.

A small text file of information that certain Web sites plant on a user's hard drive while the user is browsing the Web site. A Cookie can contain information such as user ID, user preferences, archive shopping cart information, etc. Cookies can contain Personally Identifiable Information (as defined below).

Disclosed to a third party
Given to non-Pfizer persons or organizations under an agreement governing use.

Domain Name
The unique name that identifies a Web site, such as "Pfizer" in

Abbreviation for Electronic Mail. Messages sent from one person to another via computer. E-mail can also be sent automatically to a large number of addresses (Mailing List).

Scrambling data into a private code to ensure secure transmission.

Specialized software and/or hardware designed to prohibit unauthorized access to information on a computer network.

Fulfillment house
A business contracted with to process and deliver orders for products.

Home Page
The first page of a Web site. Also, the Web site that automatically loads each time you launch your Browser.

A computer on a network that is a repository for services available to other computers on the network. It is quite common to have one host machine provide several services such as WWW and USENET.

Abbreviation for Hypertext Markup Language, the World Wide Web's standard computer language.

A hyperlink is a clickable link to another Web page or site, a connection between two anchors. Clicking on one anchor will take you to the linked anchor. Can be within the same document/page or two totally different documents.

Internet Protocol (IP) Address
The numbers that are translated into a domain name (e.g., The address is a string of four numbers separated by periods (such as used to represent a computer or other device on the Internet.

Another name for a hyperlink.

Log Files
A record of Web activity that automatically saves use and information such as the date, time, IP address, HTTP status, bytes sent, and bytes received.

The option giving the consumer complete control over the collection and dissemination of his/her personal information. A site that provides this option is stating that it will not gather or track Personally Identifiable Information about the consumer unless he/she knowingly provides such information and consents to the collection and use of such information. The company must have the consumer's permission prior to collecting or using the information.

The option whereby consumer must actively chose to prevent Personally Identifiable Information from being used by a particular Web site or shared with third parties. Typically, the consumer is asked to choose to Opt Out to prevent the Host from using his/her information.

Personally Identifiable Information (PII)
Information that can be traced back to a specific individual user, e.g., name, postal address, e-mail address, telephone number, or Social Security number. Personal user preferences tracked by a Web site via a "Cookie" (see definition above) are also considered personally identifiable when linked to other Personally Identifiable Information provided by the user. (Compare With Aggregate Information.)

Privacy Officer
Individual formally appointed by a designated approving authority to ensure that the provisions of all applicable privacy and security directives are implemented throughout the life cycle of an automated information system network.

Privacy Policy
The statement on a Web site of what personal information is collected by the site, how it will be used, who it will be shared with, and what options there are for controlling how the information will be used.

Recurring informational/promotional e-mail
E-mail sent from time to time to give individuals information or advise them of product offerings.

Security Policies
The set of laws, rules, and practices that regulate how an organization manages, protects, and distributes sensitive information.

A wholly controlled part of the company.

Third Party
A person or organization not internal to Pfizer.

Uniform Resource Locator, the address of documents and other resources on the World Wide Web. The first part of the address indicates what protocol to use, and the second part specifies the IP Address or the Domain Name where the resource is located.

Web Beacon or Bug
A small image in an HTML page with all dimensions set to 1 pixel. Because of its insignificant size, it is not visible but it is used to pass information anonymously to third party sites. Mainly used by advertisers.

The person responsible for maintaining and updating a Web site.

Web site
A collection of pages or files on the World Wide Web that are linked together and maintained by a company, organization, or individual.